Placement test vs exam
| Marketing placement test | Formal exam | |
|---|---|---|
| Purpose | Recommend a class and start a conversation | Certify or grade a learner |
| Length | 5–10 minutes | Often an hour or more |
| Supervision | None — taken at home | Proctored or invigilated |
| Result | A level plus a next step (trial lesson, enrollment) | An official score or certificate |
RooQuiz is built for the first column. How to set one up, from levels to the trial-lesson booking, is in how to build a placement test that turns into enrollments.
How to build one in RooQuiz
- Start a knowledge quiz and write 10 to 20 questions that span your levels, from easy to hard.
- Give each question points and add a short explanation, so learners see why an answer was right.
- Set score ranges for your levels, such as A1 to C2 or Beginner to Advanced, and write a result for each.
- Give each level a call to action: book a trial lesson, see the matching class schedule, or talk to an advisor.
To keep repeat attempts fresh, draw the questions at random from a question bank instead of fixing them in the quiz.
Related terms: knowledge quiz, course finder quiz.