Adherence is the qualifying question, not motivation
Almost everyone who fills in a fitness enquiry form says they are motivated. It is the least useful thing you can know about them. What predicts whether someone finishes a twelve-week block is closer to logistics and temperament: when they can realistically train, whether they prefer structure or variety, how they respond to a missed week, and whether they have done this before and stopped.
This quiz asks about those things and returns a training personality rather than a score. That framing does two jobs at once. The prospect gets something immediately useful — a plan shape that matches how they actually live, not the one that works for the coach who wrote it — and you get the adherence signals before you have spent an hour on a consultation that was never going to convert.
The result page is where the funnel closes. Each personality can point at a different programme, challenge, or package, so a shift worker who trains in short unpredictable windows and a weekend athlete chasing a specific event do not land on the same offer. Every answer stays attached to the lead, so when you do open the conversation you already know the schedule, the past attempts, and the obstacle that ended the last one.