What to ask
- Their current situation and main obstacle.
- What they have already tried.
- How soon they want to change, and what it is costing them now.
Scoring and routing
Give each answer points for fit, group the total into score bands, and give each band its own result and call to action: a booking link for the highest band, a guide or email sequence for the rest. A scorecard assessment lets you score several areas at once and see where each prospect is weakest.